Introduction to customer journey maps.

Delivering an exceptional customer experience is priority number one for
companies hoping to succeed and grow in today’s competitive environment. More than two-thirds of companies say they are currently competing mostly on the
basis of customer experience. And to make that customer experience really shine, it’s critical to look at the customer journey from a customer’s point of view.

So, how can you best assess the quality of your customer experience and identify areas for improvement? Start by understanding their journey.